We have to hand it to the good folks at Big Rock Sports for helping to ensure that Balloon Fisher King enjoyed success during the latest Big Rock East Dealer Show. The event was as well-run as a trade show could be. And for us, as new exhibitors, the overall experience was pleasurable and profitable.
As we noted in an earlier post, the three-day show, held in Raleigh, N.C., from Jan. 4-6, is the premier trade show for manufacturers and retailers throughout the East and Notheast, with hundreds of dealers making the trek to fill tackle orders for the upcoming season.
We went into the show open-minded but not sure what to expect.
Yet from the outset, we were thrilled with the response to our products and the overall vibe of the show. Our location on the show floor was optimal, with lots of traffic from retailers. Our products, especially the balloon clips, were met with heaps of praise. And maybe most impressive of all, that praise was backed by orders, the ultimate gauge of retailers’ confidence in our Starter Kits and Balloon Refill Kits.
“We really didn’t have any specific goals as far as order writing was concerned,” says company founder Jon Bos. “But by the end of the show, I was not only happy that the number of orders exceeded what I could have expected, but I had many more dealers who stopped by and said they’d already placed orders through Big Rock in advance of the show.”
The folks at Big Rock have a reputation for being quality people who pay great attention to detail and who make doing business with them as easy as can be. We couldn’t agree more.
Any questions or concerns we might have had as new exhibitors were extinguished quickly and to our satisfaction. What’s more, the entire staff bent over backwards to ensure we had a fruitful show, and we did.
The 2013 Big Rock East Dealer Show was the first for Balloon Fisher King, but it certainly won’t be the last.